Maximize your SEO: 6 Strategies to Optimize your Blog

First Appeared on the Burning Soul Press Blog 9.21.21.

“Let your words do the work for you… and bring ideal readers to your page.”

You’ve written a book. Congratulations! The hard work is done, right? Well… true and false. You may have put your words down on paper, but now that story needs to meet the world. And the task of growing your author platform has just begun.

You need a website.

Check.

You need a newsletter.

Check.

You need a social media presence.

Check.

Oh – and start a blog too!

The list goes on… but the work doesn’t have to be too time-consuming or challenging if you know the secrets for success. Let your words do the work for you… and bring ideal readers to your page!  

Read on to learn the top six strategies to optimize your blog for maximum SEO.

1. Consider your headline: the title you choose for your blog needs to pack a punch and deliver something tangible for your readers. Choose words that evoke emotion – or words that are rarely used.

2. Repetition: remember the powerhouse words you selected for your headline? Repeat them. That’s right. Go against everything you know about writing and repeat the same words in your first paragraph.

3. Structure: think of your blog as a recipe. Help your reader on the journey with step-by-step, easy-to-follow directions.

4. Readability is your friend: SEO is powered by readability, so pull your reader along for the ride with basic transition words (first, second, or third) or numerically identify your take-a-ways (ex: 6 strategies to optimize your blog) See what I did there? Not only did I optimize readability, but I’ll earn credit for repeating key words and phrases!

5. Wordcount: a solid blog should be at least 350 words. If you find that your content doesn’t allow for that minimum word count, it’s likely better used for a social media post. Blog content should always be lengthier than what you post on social.

6. Rinse and repeat: you read that right. Repeat yourself – again. SEO searches for the repetition of keywords and phrases. To optimize your SEO in blogging, be sure to include your headline words at least 2-3 times throughout.

It’s that simple. If you’re working to grow your author presence – and blogging is part of that plan – use these 6 key strategies to optimize SEO. You’ll be glad you did (and so will your readers!)

Published by julienavickas

Julie Navickas is a nationally recognized contemporary romance novelist with Inkspell Publishing, known for her keen ability to weave heart-wrenching, second-chance love stories through relatable characters with humility, humor, and heroism. She is also an award-winning instructor and academic advisor in the School of Communication at Illinois State University, the public relations manager for Burning Soul Press, the social media strategist for Labyrinth Made Goods, and is a continuing education instructor with Heartland Community College. Julie is a mom to three children: Lily (5); Colton (4); Brady (2), and has been married to her high school sweetheart, Thomas, for ten years.

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